The Dallas Cowboys & Miller Lite to host Fantasy Football Fest powered by DraftKings at Ford Center at The Star in Frisco

Sat., Aug. 20, 5:00 pm – Tickets on sale Fri., July 22, 10:00 am

Frisco, Texas (July 20, 2022) – The Dallas Cowboys and Miller Lite are bringing fantasy football to Ford Center at the Star in Frisco by teaming with DraftKings National Fantasy Football Tour. The event kicks off on Saturday, Aug. 20 at 5:00 pm, bringing a premier Fantasy Draft party to fans in North Texas. Tickets went on sale July 22.

The tour launches the exciting fantasy football season, creating a lively setting for the many fantasy draft leagues to gather from throughout North Texas to share views, consult on-the-spot with leading Fantasy Draft experts and hear former players who’ll lend the ultimate insider’s view of the upcoming season. Fantasy Football Draft Seminars for Women are scheduled, led by leading experts; a Bridgestone Challenge “combine” activation will test fans’ skills against super-athlete standards with, for example, accuracy throwing through tires; agility running through tires and speed via a 20-yard dash. Food, beverages, and ice-cold Miller Lite will all be part of the experience.

TICKETS. Tickets start at $15 per person. Team VIP Tables of 12 at $25 per player or $300 for the table also are available. Team VIP Tables include access to a Fantasy Draft expert and your first beer is complimentary. In order to secure all 12 seats, please enter promo code “DRAFTVIP”.

SCHEDULE. DraftKings National Fantasy Football Tour celebrates the 59 million Fantasy Draft players in the USA. The event kicks off at 5 pm, with the Fantasy Football Draft Seminar for Women led by Stace Stern known as the “First Lady of Fantasy Football”. “In 2004 it was love at first draft, Stern said. “I loved the idea of ​​putting together a team because, who hasn’t watched a game playing arm-chair QB and thought ‘I could do better’ or ‘The GM doesn’t know what they’re doing’? It was an opportunity to put your mind to work and see if you could actually do it better.” Jake Ciely is an award-winning, senior fantasy writer for The Athletic and ranking expert. His fantasy accuracy is seen with a career top five mark in football and baseball, plus several first-place finishes.

About DraftKings. DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only US-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. The company operates iGaming in 5 states through its DraftKings brand, as well as operating Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming brand, in 3 states. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in 18 states and in Ontario, Canada. DraftKings’ daily fantasy sports product is available in 6 countries internationally with 15 distinct sports categories. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an official daily fantasy partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company.

About Molson Coors Beverage Company. For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Topo Chico Hard Seltzer, Vizzy Hard Seltzer, Simply Spiked Lemonade, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit, or on Twitter through @MolsonCoors.

About The Star & Ford Center. The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star gives fans the opportunity to connect with the Dallas Cowboys in ways they have never imagined. Ford Center is comprised of a multi-purpose, 12,000 seat, indoor stadium as well as the entire Dallas Cowboys football operations and practice fields. The indoor stadium at Ford Center provides a state-of-the-art facility shared by the Dallas Cowboys, City of Frisco and Frisco ISD. The longstanding partnership that Ford and North Texas Ford Dealers have enjoyed with high school football and the Dallas Cowboys made Ford Center a seamless fit.

About Bridgestone Americas, Inc. Bridgestone Americas, Inc. is the US-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 50,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About R Entertainment R Entertainment is an experiential marketing, content and business development company, producing 200 dates a year, celebrating the 10th year managing and booking Pepsi Amphitheater; producing the 6-city Draft Kings Fantasy Draft Tour; 10-city Martha Stewart Wine & Food Experience; Kentucky Derby Fillies & Lilies Party; Final Four Sponsors Ball; National Taco Tour; Michael Waltrip Craft Beers & Country Music Festival; Super Bowl events; PGA Waste Management Phoenix Open; Good Life Festivals; Scottsdale 4th of July Celebration at Westworld; Pratt Brothers Christmas & Holiday Spectacular at Bell Bank Park; Holiday Light Experience at Salt River Fields, Scottsdale, and Deschutes County Fairgrounds, Oregon; among others. R Entertainment also books concert talent for numerous Native American casinos and produces & provides a full range of services for festivals and events such as Arizona Diamondbacks Evening on the Diamond; DiscOasis and Electric Paradise in Los Angeles. Visit

About Terrapin Station Entertainment Founded in 2020 by industry veteran, Jonathan Shank, Terrapin Station Entertainment, a division of Sony Music Entertainment, is an artist management and production company dedicated to helping musicians, brands, and professional sports teams capitalize on their core audiences and shine in the cultural mainstream. Terrapin Station Sports Division, led by Jonathan Shank and Steven Lundy, consults professional sports teams to help them produce more live content in their stadiums, adjacent facilities, and parking lots.

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