LVSportsBiz.com News Summary: Motorsports Promoter Icon Smith Dies; Allegiant Stadium Is Hiring; ‘Gamer Meet Up’ At HyperX Arena; And More

By Alan Snel of LVSportsBiz.com

NASCAR has lost one of its most prominent businessmen with a strong connection to Las Vegas Motor Speedway.

North Carolina native Ollen Bruton Smithowner/CEO of NASCAR track owner Speedway Motorsports, Inc., which owns Las Vegas Motor Speedway, has died.

“This is a sad day both professionally and personally,” said Chris Powell, Las Vegas Motor Speedway president. “The world of motorsports has lost one of its greatest promoters and visionaries, and I have lost a mentor and a friend.

What Bruton did to advance all forms of American motorsports into the modern era is unparalleled. His vision for turning race tracks into mega-use speedways and creating a fan experience – unmatched in all of motorsports – put him on the Mount Rushmore of sports promoters. And while he will be missed by many, his legacy will live on for generations of race fans.”

Bruton Smith, a motorsports pioneer, died Wednesday. Photo: Alan Snel

I have hundreds of fond memories of the times he spent with me, teaching me how best to operate this facility that has provided so much entertainment for so many millions of people. Bruton was always damant that we keep the fans’ interests at the top of our priority list. That’s how he coined one of our company mottos, ‘We work for race fans.’ On behalf of all of us at LVMS, our prayers go out to his sons Marcus, David and Scott, his daughter Anna Lisa and all of his family and friends. — Chris Powell, Las Vegas Motor Speedway president.


The NHL’s latest partnership deal is a collectible: The National Hockey League Players’ Association (NHLPA), NHL, NHL Alumni Association (NHLAA) and non-fungible token (NFT) distribution platform Sweet today announced a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA.

The Sweet-operated NHL marketplace will focus on providing the entire community of NHL fans and collectors with a unique and valuable engagement experience through the opportunity to buy, sell, collect and trade never-before-offered pieces of NHL history.

With a planned launch at the start of the 2022-23 NHL season, the stand-alone NHL platform custom-built for this program by Sweet will showcase current and historic moments as well as iconic elements of the game in the form of non-fungible tokens.


Allegiant Stadium is hiring: The Raiders’ NFL stadium is recruiting people to fill part-time gameday and event staff positions by hosting a two-day in-person hiring event on June 27 from 10AM-2PM, and June 28 from 2 PM-6PM. Similar to a previous hiring event last May which filled some of the 1,800 available staff positions, interviews are being held directly on the field inside Allegiant Stadium.

Allegiant Stadium Photo: Tom Donoghue for LVSportsBiz.com

Available opportunities include roles in hospitality, food service, security, retail, ticketing, customer service, custodial and several other departments, during all events held at the state-of-the-art facility located adjacent to the world-famous Las Vegas Strip. Applicants must be at least 18 years old, with a valid ID upon arrival and interviews will be held on-site immediately upon completion of the application process.

Current hiring partners include The Las Vegas Raiders, Allegiant Stadium, Silver and Black Hospitality, ABM, Parking And Transportation Group Las Vegas (PATG), ASM Global and SAFE Management. Various open positions include event security teammates, guest experience teammates, event cleaners, sales associates, cashiers, flaggers, chefs, servers and ticket sellers.

Allegiant Stadium

Applicants should be available to work at all Raiders and UNLV home games as well as various other events that have in the past included converts by world-class music artists such as Garth Brooks, The Rolling Stones, Guns N’ Roses, and Illenium and premier sporting events such as the Concacaf Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, WWE SummerSlam and the NFL Pro Bowl in 2022. Allegiant Stadium, the award-winning global event destination, will host Super Bowl LVIII in 2024.

For more information, please visit AllegiantStadium.com/careers


Gamer Meet Up: HyperX Arena Las Vegas inside Luxor will host a “Gamer Meet Up” event to celebrate Pride Month on Sunday. Members of the LGBTQ+ community and allies will receive complimentary entry and game play from 6 pm to close.

The arena is a home base for local/national gamers and families who play both competitively and for fun. The 30,000-square-foot Arena features a multi-level design with a 50-foot, two-story LED video wall; a 50-foot custom-colored HYPE TUNNEL; telescopic seating for spectators; world-class production facilities and a content studio for publishers and leagues; and a state-of-the-art Streamer Room.

Gaming lovers can join in on the fun with free game play including:

  • Mario Kart 8 Deluxe: Players, start your engines in an electrifying Mario Kart 8 Deluxe tournament. Players can race against each other to compete for the grand prize pool.
  • Mario Party: Pick your favorite Mario franchise character and compete against your opponents in a series of minigames.
  • Smash Bros. Ultimate: Choose your character wisely and fight your way to the top of the Smash Bros. Ultimate tournament for the chance to win big.
  • TwitchSports: Sports fans can stream their epic wins and chat about their favorite teams on Twitch.

Vegas Golden Knights continue business partnership with AXS: Ticketing company AXS and the Vegas Golden Knights have extended their partnership across all Foley Entertainment Group (FEG) owned properties.

The deal includes The Dollar Loan Center arena in Henderson, which houses VGK affiliate Henderson Silver Knights and the Indoor Football League (IFL) expansion team, Vegas Knight Hawks.

Dollar Loan Center off Green Valley Parkway.

With this extension, AXS Mobile ID, the industry’s leading identity-based ticket, will be rolled out to all Foley Entertainment Group sports properties.

Chuck Brennan, the chief and CEO at Dollar Loan Center the loan business.

Leave a Comment