Why companies are developing new tools and metrics to measure gaming advertising

As gaming advertising takes center stage, companies across the industry are developing new measurement tools and metrics to increase brands’ confidence in their efforts. Brand interest in the space has steadily increased over the past year, sparking a buzz of activity at industry events such as IAB PlayFronts and Digiday’s own Gaming Advertising Forum. Recently, … Read more

Mass Casinos Request Changes To Senate Wagering Bill

When it comes to legal sports betting, Massachusetts casino operators would like to see lower tax rates, wagering on college sports, additional skins, and loosened marketing guidelines, according to an industry letter obtained by Sports Handle. The letter, sent jointly Wednesday by Encore Boston Harbor (Wynn), MGM, and Plainridge Park Casino (Penn National Gaming) to … Read more

Introducing Nexbi, an Esports and gaming-based social network where users challenge and earn rewards

Nexbi is an Esports and gaming-based social network where users share experiences, find teammates, sell and buy items, earn rewards, challenge other players, fund their own ideas and much more. To the uninitiated, Esports turns online gaming into a spectator sport. It mimics the experience of watching a professional sporting event, except instead of watching … Read more

Churchill Downs Incorporated to Transform the Churchill

LOUISVILLE, Ky., April 27, 2022 (GLOBE NEWSWIRE) — Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) announced today the transformative Paddock redevelopment project (the “Paddock Project”) that will debut for the 150th running of the Kentucky Derby in May 2024. The $185 – $200 million redesign is the final phase of a previously-announced three-year capital investment plan … Read more

PAX East 2022 Was A Delightful Return to Form

As we learn to navigate a world amidst the reality of COVID-19, conventions are slowly beginning to return around the country, and this past weekend PAX East made landfall at the Boston Convention and Exhibition Center. PAX East definitely felt different this year: There wasn’t a huge Nintendo booth with walk-around Animal Crossing characters like … Read more

Live! Casino Pittsburgh Expanding, Event Space Planned

Posted on: April 27, 2022, 11:22h. Last updated on: April 27, 2022, 01:10h. Live! Casino Pittsburgh in Greensburg, Pa., is expanding its footprint with a new 7,000-square-foot events center. Live! Casino Pittsburgh is seen in 2021, when mandatory COVID-19 regulations, such as face masks , were in place. The Pennsylvania satellite casino is expanding its … Read more